Sonata, India’s largest watch brand from the house of Tata, has announced the launch of its new Super Fiber Collection. This latest collection marks the entry into the huge 'Plastic watch' segment, which was previously dominated by unbranded players. The Super Fiber collection is targeted at first-time buyers in the age group of 16-20 who are keen on owning a watch. Watches are chosen as an expression and extension of the wearer’s personality. Today, I want to present the Tag Heuer’s Limited Edition Monaco Gulf, which is a handsome looking watch that enhances your personality and makes you look appealing.
With its century and a half history at the avant-garde of Swiss watch design and engineering, the brand TAG Heuer combines sport and art as a source of inspiration, with a powerful philosophy and attitude on how to tackle life creatively. This watch encourages individual initiative and creativity.
The advantages these watches provide include straps made of PU (Poly Urethane) components, unlike other common brands where straps are made of lower quality PVC material. The PU material makes the straps more flexible and long-lasting. Another attractive quality is that all watches in the "Super Fiber" collection are water-resistant up to 30 meters.
This Super Fiber Collection comprises 28 models and is expected to redefine the style quotient of the growing plastic watch category. The unique new designs range from basic to sporty looks. Women's watches feature both rounded and rectangular designs, while men's watches have stylish features like sporty dials and thicker straps.
The overall watch market in India is estimated to be around 36 million, and the market for plastic watches is estimated at 4.5 million units annually. The rural market comprises about 45% of the watch segment. Plastic watches are largely popular among younger consumers. Currently, over 80% of plastic watches sold are non-branded. Through the introduction of the "Super Fiber Collection," Sonata aims to change the dynamics of the economy price segment and bring excitement into the category by offering a unique combination of new styles and a guarantee of good quality.
The "Super Fiber" collection is available at all multi-brand watch shops and exclusive Sonata showrooms, as well as through more than 10,000 authorized Sonata dealers across the country. Watches are chosen as an expression and extension of the wearer’s personality. Today, I want to present the Tag Heuer’s Limited Edition Monaco Gulf, which is a handsome looking watch that enhances your personality and makes you look appealing.
Additionally, Jaeger-LeCoultre has introduced a new watch model. With its century and a half history at the forefront of Swiss watch design and engineering, the brand TAG Heuer combines sport and art as a source of inspiration, embodying a powerful philosophy and attitude towards tackling life creatively. This watch encourages personal initiative and creativity.