The translation of the provided text is extensive and complex due to its length and technical nature. Below is a summarized and translated version of the key points:
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**Lens Industry and Brand Recognition**
Lenses look forward to starting the right season or time with "well-known logos." These well-known logos originally held extremely high authority. Currently, there are two traditional methods for maintaining recognition of these well-known logos: one involves business administration, and the other involves judicial maintenance. However, due to issues in judicial maintenance, several problems have arisen. In recent years, many previously unknown brands have become overnight "celebrities," leading to an almost overwhelming number of well-known logos.
A few special interest groups rely on this phenomenon, treating the maintenance of well-known logos as part of commercial games where each party takes what they need. This has led to a crisis in the global economy, particularly affecting the lens industry.
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**Impact of Financial Crisis**
As the financial crisis deepened, it significantly affected China's trade situation. Since domestic lens exports account for a large proportion, the impact was evident. According to statistics from January to February 2009, China’s lens product (customs tariff codes: 9001, 9003, 9004) export volume was 2.617 billion pairs, a 16.28% decrease compared to the same period. The average unit price dropped by 5.78%.
The crisis, which became more complicated in 2009, severely impacted over 70% of domestic lens enterprises. Although the domestic lens consumption market remained stable due to its large size, enterprises began shifting their sales strategies from观望 (wait-and-see) to facing the challenge directly. Some companies implemented strategies to expand domestic sales to compensate for the decline in foreign trade.
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**Challenges in Brand Building**
Although China is already a major producer of lenses globally, significant gaps exist between Chinese and developed countries in terms of brand maturity, market operation, and brand support. To address this, the industry, along with chambers of commerce, has made efforts to promote brand development. For example, during the "915" event organized by the Chinese Glasses Institute, the focus was on capturing opportunities to enhance brand recognition and promote the entire industry.
Provinces such as Zhejiang, Jiangsu, Guangdong, and Fujian have also proposed clear plans to accelerate brand development. From 2004 to 2007, domestic lens brands did not achieve ideal results due to prioritizing foreign trade over domestic branding efforts. Retail units were small and fragmented, causing the industry to lack the resources needed to build strong product brands.
In 2008, amidst the economic crisis, many lens companies seized the opportunity to invest in branding. Titles such as "well-known logo" and "famous brand product" became stepping stones for rapid promotion.
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**Controversy Over Well-Known Logos**
While the emergence of numerous well-known logos in the lens industry seemed positive, some were achieved through judicial maintenance, leading to controversy. In Zhejiang, for instance, the number of well-known logos increased dramatically, with some being recognized without proper scrutiny. By 2008, Jin Hua city alone had over 100 well-known logos, many of which were unfamiliar even to locals.
This overabundance of well-known logos caused public skepticism. Many believed that any small company could obtain the title of "China Celebrated" if willing to spend the money. In response, Zhejiang authorities began canceling improperly maintained well-known logos in 2008.
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**Consumer Judgment as the Final Verdict**
In the commercial game involving well-known logos, the ultimate judge should be the consumer. Only brands that withstand market competition and consumer experiences can truly be considered successful. It is very challenging for any lens brand to endure ten thousand changes and ultimately win the trust of consumers.
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**Conclusion**
The lens industry faces challenges in transitioning from quantity to quality. Efforts must focus on genuine brand building rather than relying solely on titles like "well-known logo." Consumer approval is the true measure of success.
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*Original Source: Glasses Magazine, Anonymous Writer*
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