To achieve the above eight points, believe firmly. Whether on Baidu or Google, there will be quite good performance, without offending any party. Therefore, I say that the path for Baidu optimization and Google optimization can be completely consistent.
If you want a share of the online pie, having worked in a Fuzhou network company for a long time, I know that Google and Baidu are the two biggest search engines in China today. No one dares to offend these two ancestors. There's no doubt that these two leaders each have their own characteristics. Google is an imported product, its roots abroad, and its nature clearly has the demeanor of so-called "democratic countries", such as valuing freedom. A few years ago, Chinese users could easily retrieve information that was obviously contrary to the official propaganda orientation through the Google search portal. Google considered itself a company providing search services to users, whose mission was merely to help users find the information they needed, with other aspects irrelevant. It's said that after much back-and-forth, in order to survive on Chinese soil, Google reluctantly accepted the official requirements. But to reflect its free-spirited ideology, it still added a sentence below the search results: "According to local laws, regulations, and policies, some search results have not been displayed."
Google emphasizes fairness, with basically no human intervention, everything is decided according to pre-established algorithms. Unless there are sites with low awareness that use cheating techniques to force irrelevant information onto users, upon verification by Google, these sites will be manually penalized by lowering their rankings.
Although Robin Li studied abroad, Baidu is a domestically grown search engine in China. Its biggest feature is localization, and Baidu's greatest advantage is also localization. The reason why Baidu has significantly more users than Google in mainland China lies here. Baidu has a strong commercial atmosphere, in order to gain excessive profits, the artificial ranking mechanism of bidding for rankings has existed for eight years. Even from the natural ranking sorting rules after bidding for rankings, Baidu's artificial intervention is quite severe. In the industry of Fuzhou website construction, many companies are on the verge of collapse due to Baidu's bidding. However, starting from December 1st, Baidu's bidding form will change.
Many people think that based on the above analysis, Google's rankings are basically controllable, and optimization is simple, while Baidu's rankings are uncontrollable, and website optimization work will have many variable factors. Therefore, in the field of search engine optimization, most of the market is on Google optimization. Although Baidu has more users in China, there aren't many institutions or individuals who dare to provide Baidu optimization.
Regardless of whether it's Baidu optimization or Google optimization, I don't deny the existence of the above situation, but I also believe that the paths for both can be completely consistent. I think that these two major search engines will eventually become homogenized, i.e., in order to survive and gain more support, they must provide users with better search experiences. Although Google values links and Baidu values snapshots, on the issue of "providing the best search experience for users," they are consistent. Based on this conclusion, if your website can provide users with clear and useful information, then whether on Baidu or Google, it will perform well.
How to achieve this?
The old saying goes, first, the three tags must include keywords. The description tag should concisely summarize the main content of the page because users can quickly determine if the page content meets their needs by reading the tag content in the search engine results list. The main part of the page must be written around the keyword. Otherwise, it will have the suspicion of deceiving users, and ultimately be abandoned by search engines. Theoretically speaking, there is a very simple method for website rankings: prepare one hundred to two hundred related original or pseudo-original articles around the keyword. In these articles, there should be one to two keyword anchor texts pointing to the optimized page. After a period of time, the keyword ranking of this page will surprise you.
Internal links must be smooth so that users won't get lost on the website; at the same time, internal links can also help users understand more relevant information.
Thirdly, rich original content. If users see content on the website with no new ideas, all just leftovers from others, how could they have a good experience?
Fourthly, navigation must be clear. Clear navigation allows users to enter the pages they need at any time without going through too many detours.
Fifthly, URL must be standardized, preferably fully static. When users see a bunch of meaningless things like "?" in the address bar, they will be at a loss. So URLs should have a certain pattern, making it convenient for users to search when they have time.
Sixthly, the website must be full of vitality. Personally, I think pure static websites will eventually be abandoned by search engines because every time users come in, they see completely unchanged content. How to make the website full of vitality? The method is to continue updating regularly, thus providing users with more reliable information. Pure static websites can add vitality by increasing blog formats, making updates easier and keeping the website alive. For beginners, you can search for Suzhou Translation Company, which has a translation blog at the bottom of the site, bringing infinite vitality to the purely static main site. A vibrant site, through updates to increase internal links, is liked by Google; a vibrant site, naturally updates Baidu snapshots quickly, how can Baidu not increase the weight given?
Seventh, continuously add one-way inbound external links. This point is especially important. Baidu significantly reduces the weight of websites with too many friendly links, especially for new websites. If too many friendly links are added, it may be friendly for Google optimization but absolutely bad for Baidu optimization. However, both Google and Baidu have a common feature: they welcome one-way inbound links. How to increase one-way inbound links? The best way is to write soft articles with website links. As long as the written content is relatively novel, it will be widely reprinted, thereby bringing a large number of one-way inbound links. Even extremely speaking, if you don't know how to write soft articles, forum comments will do, though the weight is not high, having them is better than not having them. Without discussing network moral factors, mass posting forums and blogs actually does no harm to the optimized website. Don't believe those tutorials that say mass posting forums is cheating, will reduce weight, will K the website. Search engines are not fools; if mass posting is a cheating behavior, then bringing down an opponent's website would be too easy, just mass posting the opponent's website links day and night. In short, what search engines can do at the bottom line is not assign any weight to the links from mass posting forums and blogs, but they will definitely not deduct points (of course, this is inconsistent with user experience and not recommended). Theoretically speaking, if there are countless one-way inbound links with keyword anchor texts, there is no need to worry about website rankings.