The root cause of one's own downfall is the big game network. The most common online marketing methods in China are Baidu promotion, Google promotion, and platform promotion.
Baidu Promotion is the most common website promotion method abroad. Baidu is the largest public search engine domestically, covering about 80% of the domestic search market share. Baidu’s promotion method has always been mainly based on bidding rankings. The homepage keyword flow package annual service on the right side has been canceled. Bidding ranking is a type of promotion method that charges according to the number of clicks on keywords. The advantage of Baidu Promotion is high traffic and wide coverage of the population. As long as you are doing domestic business, Baidu Promotion must be done.
Google is an international search engine with many sites around the world and a relatively fast flow. It is more suitable for customers doing import businesses, as promoting English keywords can yield good results. Google's promotion method also uses bidding rankings, with ad placements on the right side of the page. However, Google's domestic market share is very low at present. This year, Google announced it would compete fiercely with Baidu. Because Google has recruited sales personnel to replace agents this year and offered generous profits, it remains unclear how this will affect the market.
Platform promotion in China mainly focuses on Alibaba and慧聪网(Hc360). Both Alibaba and慧聪网(Hc360) are B2B e-commerce platforms. The only difference is that Alibaba is more powerful than慧聪网(Hc360), which cannot be compared to Alibaba on the same level. According to Guo Fansheng of慧聪网(Hc360), the reason is that Alibaba has received hundreds of times more prestigious foreign investment than慧聪网(Hc360), which has only received tens of millions of foreign investments.
Whether it is Alibaba or慧聪网(Hc360), these platforms provide services that create a trading platform for enterprises, allowing them to conduct business transactions among themselves. Currently, feedback from self-users indicates that both Alibaba and慧聪网(Hc360) platforms have more sellers than buyers. Even if there are buyers, they may not choose you. The size of this market and purchasing power directly impact customer benefits.
In conclusion, as Sheng Jiawu said, "Only by working together can we become people who work together..."
(Note: Some names and specific local references might not have direct translations and were kept in pinyin form.)