Help Google calculate whether the 1.2 million to Ogilvy is worth it or not.

by jefferey on 2007-07-19 10:05:43

After the scandal of plagiarism was exposed, the arrogant and inactive public relations attitude not only lost face in China, but also the mainstream media around the world reported on this incident. This was the first time Kai-Fu Lee caused such a big stir worldwide. When the scandal broke out, instead of making a direct apology, they hired the self-important Ogilvy Public Relations to handle the crisis. Ogilvy demanded 1.2 million yuan upfront, organized five public relations consultants led by Ren Zhulin and 50 part-time university students to start attacking Sogou. With Google's money and Ogilvy's generosity, online media editors were paid 500 yuan per article, and print media editors were paid 1500 yuan per article. Let's take a look at the latest achievements of Ogilvy, the accomplice of the American imperialism Google.