Jinsuanda's Full-process E-commerce Platform provides SMEs with a brand new business operation model.
Jinsuanda's Full-process E-commerce Platform is developed by Jinsuanda Software Co., Ltd. based on its 13 years of experience in software development, sales and services, as well as the practical experiences of hundreds of thousands of users. It is specifically designed to meet the application needs of SME customers in commercial activities under current fierce market competition. This platform not only breaks through the traditional management software that only manages internal resources of enterprises, but also overcomes the limitation of the first-generation e-commerce websites that only handle external information. It perfectly integrates e-commerce with enterprise management. While providing internal management tools for customers, it extends the scope of management via the Internet to upstream suppliers, downstream distributors, and clients, tightly linking the upstream and downstream into a community of shared interests. It achieves information sharing and business collaboration, realizes full-process supply chain management, and makes e-commerce truly become an extension and a new mode for SMEs to engage in commercial activities.
The platform successfully combines Web 2.0 technology with corporate marketing activities, making the customer’s e-commerce activities highly autonomous and interactive, while uncovering infinite business opportunities in these activities. This makes Web 2.0 no longer an empty concept, but closely ties Web 2.0 technology with the company’s management, commercial activities, and core business, injecting substantial business content. It has become an important channel for SMEs to participate in various commercial activities.
Jinsuanda's Full-process E-commerce Platform is also an overall solution for SME informatization, effectively integrating external partner management with internal enterprise management, allowing e-commerce and traditional commerce to complement each other. It is a complete supply chain management platform and a commercial activity management solution. Users can solve all enterprise informatization problems through this platform without worrying about information silos, data mismatches, and repetitive work between systems.
Jinsuanda Company has also revolutionarily promoted the Software as a Service (SaaS) model domestically for the first time. Users can use the various applications and services provided by Jinsuanda's Full-process E-commerce Platform through on-demand ordering and on-demand payment methods.
Two, The integration of e-commerce and enterprise management software is an inevitable trend.
1. Traditional business models are difficult to help SMEs cope with the current intense competitive environment.
As social division intensifies, SMEs urgently need more external resources to support their own development. With the progress of society and technology, social division becomes increasingly detailed, making the role of enterprises, especially SMEs, in the industrial chain simpler. SMEs must invest their advantageous resources into core businesses, while some related commercial activities must be undertaken by external partners. In addition to building their core business capabilities, SMEs must obtain as much external resource support as possible to gain stronger competitiveness and faster development speed.
With the deepening development of global trade, more companies will participate in competition, and regional boundaries are beginning to blur. SMEs must face more competitors and even participate in global trade competition. This requires SMEs to have the ability to acquire more customers and sales channels in the sales process to expand sales scale. It also requires SMEs to optimize supplier structures or find higher-performance-cost raw materials in the procurement process to reduce their own procurement costs and sales costs. However, traditional business models are constrained by factors such as information release, acquisition, and management, making it difficult to achieve breakthrough development and help SMEs better face the current competitive environment.
While expanding sales and reducing procurement costs, SMEs also urgently need to strengthen communication and collaboration with upstream suppliers, downstream distributors, or clients to improve the efficiency of various commercial activities, thereby gaining both scale advantages and speed advantages.
2. The development of IT technology can help SMEs improve management and commercial activities.
The development of information technology has led to good application and promotion of management software in SMEs. Since the concept of ERP was first proposed by the American Gartner Group in the 1990s, with the popularization of computers and technological development, more and more enterprises have recognized the concept of ERP. A large number of enterprises have started to apply ERP software systems internally to enhance the efficiency of internal process management, increase the manageability of business, and refine internal management. Based on reasonable processing and scientific analysis of management information, they improve the accuracy of enterprise decision-making and reduce decision risks. The application of software technology in SME management has achieved great success.
The development and maturity of Internet technology have led to the rapid development of e-commerce in recent years. From the perspective of e-commerce transaction volume, there has been a sharp increase since 2005. iResearch found that the total amount of global e-commerce transactions reached $4.9 trillion in 2005, and China's e-commerce market transaction volume reached 678.5 billion RMB. It is expected that China's e-commerce market transaction volume will reach 1,478 billion RMB by 2010. In 2005, China's B2B e-commerce market transaction volume reached 650 billion RMB, an increase of 106% compared to 2004, accounting for approximately 98% of China's entire e-commerce market. In terms of the number of enterprises participating in e-commerce, more and more enterprises are already involved or are about to participate in e-commerce. According to iResearch statistics, by the end of 2005, the number of enterprises in China that had engaged in online B2B transactions reached 1.53 million, and this figure is expected to reach approximately 3.06 million by 2010. Among enterprises that have not used B2B e-commerce services, 45% indicated plans to use them within the next year, only 17% indicated no intention to use B2B e-commerce services, and 38% were unsure.
E-commerce has become a new marketing tool for SMEs. It helps customers obtain more customer information and sales channels, and is also an important way for SMEs to implement procurement. It can help users optimize supplier structures and reduce procurement costs. Users can also use e-commerce as a new channel for corporate branding and product promotion, allowing for fast and low-cost enterprise publicity and product information dissemination.
Although more and more SMEs are starting to use management software and e-commerce to improve enterprise management and commercial activities, the existing e-commerce system and internal enterprise management software are separated from each other, and the information between them is isolated. Traditional management software only focuses on internal enterprise information management and cannot realize links and collaboration with external partners; the first-generation e-commerce achieves functions such as information release and search but cannot directly associate external information with internal management. To achieve interaction and integration between internal management and external commercial activities, a large amount of manual operation and coordination is required, which greatly reduces usage efficiency and increases management costs. Therefore, the existing e-commerce and management software application model still cannot meet the current application needs of SMEs.
3. Full-process e-commerce will open up new horizons for SME commercial activities.
Today, people have realized that merely strengthening internal enterprise management and improving internal process efficiency is not enough. Necessary internal information should also be promptly provided to external partners, including upstream suppliers and downstream distributors, thus tightly linking the upstream and downstream together to form a complete supply chain. This forms Supply Chain Management (SCM), which develops on the basis of ERP.
ERP systems can help enterprises reshape internal management processes and architectures, solving issues such as information isolation and uncoordinated operations between internal systems of enterprises, and improving the overall operational efficiency of the enterprise. However, with the rise of e-commerce and the shift of enterprise focus from operational efficiency to customer-centricity, the original ERP is insufficient to support the integration of all business processes in the entire supply chain. The emergence of SCM represents the transition of enterprises from internal vertical integration to customer-centric and horizontal integration of extended enterprises. E-commerce is the key to supply chain integration, enabling many core concepts and principles of the supply chain to be effectively realized. These concepts include information sharing, multi-party collaboration, design for SCM, postponement for mass customization, outsourcing and partnership, joint performance measurement, etc.
At the same time, with the development and maturity of Internet technology, key issues such as security, payment, and trust that previously hindered the development of e-commerce have gradually improved. An increasing number of enterprises, especially SMEs, are beginning to adopt e-commerce as a necessary supplement and extension of enterprise operations.
Therefore, we can see that after entering the 21st century, e-commerce and supply chain management have begun to rapidly integrate, forming a full-process supply chain management system that tightly links enterprises, suppliers, distributors/customers together. Full-process supply chain management has become an inevitable path for traditional ERP to extend externally and an inevitable trend for traditional ERP to adapt to new business environments. Traditional ERP is an internal information center for enterprises; full-process supply chain management provides each enterprise's internal basic information to the external environment, helping to establish corporate image and expand markets. Traditional ERP focuses on improving the efficiency and effectiveness of internal enterprise processes; full-process supply chain management emphasizes the efficiency and effectiveness of inter-enterprise external processes and the promotion of enterprise products. Traditional ERP supports current business strategies, while full-process supply chain management opens the door to new strategic opportunities.
Full-process e-commerce fully integrates the internal business of enterprises with e-commerce and realizes business collaboration and information sharing with upstream suppliers, downstream distributors, and customers. It also closely links various commercial activities with the spread of the enterprise brand and product promotion, making the enterprise's traditional commercial activities, e-commerce, the enterprise itself and external partners, product sales, and brand promotion an integral whole. Full-process e-commerce can not only manage internal business but also integrate with external information publishing, information searching, information matching, and Internet-based e-commerce activities; it can not only manage internal sales processes but also obtain more customer information and sales channels to expand the enterprise's sales; it can not only accurately manage internal procurement and inventory information but also obtain more supplier information, optimize supplier structures, and reduce procurement costs; it can not only improve the efficiency of internal business processes but also collaborate with external partners to ensure the manageability and efficient operation of external processes; it can not only accurately manage internal information but also share necessary information in a timely manner with external partners to accurately manage the information of the entire supply chain. In summary, we can find that full-process e-commerce is a perfect integration of e-commerce and enterprise management, becoming a completely new model for SMEs to conduct various commercial activities, an inevitable choice for SMEs facing fierce competition in the 21st century, and an indispensable supplement and extension of traditional commercial activities.
III. Introduction to Jinsuanda's Full-process E-commerce Platform
1. Composition of Jinsuanda's Full-process E-commerce Platform
Jinsuanda's Full-process E-commerce Platform is a leading SME e-commerce solution. It mainly includes three parts: Jinsuanda E-commerce Website (Jinsuanda Yixi.com www.72ec.com), Jinsuanda E-commerce Tools (Jinsuanda eTools), and Jinsuanda E-commerce Supply Chain Management Software System (Jinsuanda 9i).
The characteristic of Jinsuanda's Full-process E-commerce Platform is the creative integration of e-commerce and supply chain management, forming a unique new type of e-commerce model. It mainly manifests in three aspects: First, it extends supply chain management from inside the enterprise to external upstream suppliers and downstream customers, providing online applications such as eERP, eCRM, eSRM, and eOA (some functions support offline applications), forming a full-process supply chain management system. Second, it extends e-commerce from primarily publishing information and searching for business opportunities to electronic procurement, integrity certification, online payment, collaborative work, etc., forming a complete full-process e-commerce trading system. Third, it successfully integrates the Software as a Service (SaaS) model into the application fields of management software and e-commerce.
Jinsuanda's Full-process E-commerce Platform is a powerful tool for SMEs in the Internet era to share global resources, enhance brand awareness, strengthen enterprise competitiveness, provide excellent service, win loyal customers, and maximize the value of enterprises and shareholders.
(a) Jinsuanda 9i
Jinsuanda E-commerce Supply Chain Management Software System (Jinsuanda 9i) is the backend application system of Jinsuanda's Full-process E-commerce Platform. Through a series of software products such as 9i/eERP, 9i/eCRM, 9i/eSRM, and 9i/eOA, it constructs a broad and complete e-commerce supply chain management (eSCM) system kingdom.
i. 9i/eERP: Mainly manages the internal supply chain of enterprises, including modules such as planning, budgeting, procurement, sales, inventory, finance, funds, assets, and reports.
ii. 9i/eCRM: Mainly manages downstream customers, including marketing, sales automation, and customer service.
iii. 9i/eSRM: Mainly manages upstream suppliers, including distribution, supplier relations, and partnerships.
iv. 9i/eOA: Mainly manages electronic office work, collaborating with Jinsuanda BIM to create an efficient supply chain collaborative work and online communication platform.
v. Differences between Jinsuanda 9i and traditional ERP:
Serial Number Indicator Traditional ERP Jinsuanda 9i
1 Time of Initial Appearance 1990 After 2000
2 IS Architecture Client/Server Web Computing
3 Application Scope Enterprise Supply Chain
4 Demand Focus Speed Collaboration
5 Market Characteristics Segmented Market One-to-One Marketing
6 Production Mode Mass Production Mass Customization
vi. Meaning of naming 9i: "9" is a widely recognized "extreme number" in Chinese, symbolizing "many" and "long-lasting," and also a "lucky number." "i" is the abbreviation for English internet (Internet) and information (Information). "9i" indicates maximizing the acquisition and utilization of Internet information, helping enterprises achieve "full-process supply chain management" and shaping lasting competitive advantages.
The launch of Jinsuanda 9i provides a new application model for China's management software and e-commerce.
(b) Jinsuanda • Yixi Network
Jinsuanda • Yixi Network (http://www.72ec.com) is a technically advanced and functionally comprehensive new type of e-commerce website. Its uniqueness lies in that the Jinsuanda e-commerce website has a solid backend supply chain management system (Jinsuanda 9i) as its foundation, with e-commerce tools (Jinsuanda eTools) as auxiliary components, enabling customers to quickly convert various information obtained from the network (suppliers, distributors, customers, strategic partners, goods, etc.) into visualized resources, thus effectively utilizing them to create value. This feature makes traditional e-commerce websites unable to match it.
"Yi" means stability, representing an immense number, implying "extremely numerous." "Xi" means auspiciousness and happiness. "Yi Xi" signifies standing firm, auspicious, and happy in an ever-changing market. Yi Xi is also a homophone of EC (Electronic Commerce), meaning e-commerce. "72" represents all industries, as China has the saying "seventy-two trades, every trade produces top talents."
Jinsuanda • Yixi Network features powerful functions such as information publishing, transaction matching, business forums, personal blogs, industry news, online professional markets, etc., and is highly integrated with Jinsuanda 9i and Jinsuanda eTools, mutually fusing and complementing each other, ensuring the harmonious consistency of business logic and business data.
(c) Jinsuanda eTools
Jinsuanda E-commerce Tools (eTools) are application tools embedded in Jinsuanda • Yixi Network, containing modules such as information publishing, business opportunity matching, instant messaging, online payment, integrity certification, professional market management (market management, leasing management, ticket management, fee management, etc.).
The main function of Jinsuanda eTools is to help users efficiently carry out various business activities on the Internet.
i. Jinsuanda Business Instant Messaging (BIM): Unlike QQ and MSN, which are positioned for personal communication, it is mainly aimed at commercial purposes and enterprise users, with added powerful business collaboration functions. Especially its effective management of communication and collaboration processes and results, and information reuse, solidify its irreplaceable position.
ii. Jinsuanda Online Payment: Through close cooperation with commercial banks such as Minsheng, Merchants, and ICBC, all B2B transactions can be paid online quickly and securely.
iii. Jinsuanda Integrity Certification: By forming alliances with strategic partners, it establishes a three-dimensional, dynamic, and continuous integrity certification system to assist customers in finding suitable partners.
iv. Jinsuanda Professional Market Management: Professional markets occupy the largest proportion in domestic circulation links. Managing the daily business of professional markets and the merchants entering them helps create value for customers.
With over a decade of accumulated software research and development experience and the support of hundreds of thousands of users, as time goes by, the Jinsuanda eTools family will add more members to help SME customers achieve their ideals on the Internet.
2. Provided to customers through the Software as a Service (SaaS) model
Jinsuanda Company provides full-process supply chain management software and full-process e-commerce services to customers through the innovative Software as a Service (SaaS) model.
i. What is the Software as a Service (SaaS) model?
"Software as a Service" (Software as a service, abbreviated as SaaS) is a completely innovative software application model that emerged in the 21st century with the development of Internet technology and the maturity of application software. Vendors deploy application software uniformly on their own servers. Customers can order the required application software services through the Internet according to their actual needs, pay fees to the vendor based on the quantity and duration of the ordered services, and obtain services provided by the vendor through the Internet. At the same time, software vendors provide offline operations and local data storage when providing Internet applications to users, allowing users to use their ordered software and services anytime and anywhere.
ii. Development trend of the SaaS model
The SaaS model is becoming an exciting development trend in the application software market. IDC's research report shows that in 2004, software released in the SaaS model achieved sales of $4.2 billion. Within the next five years, this figure will continue to grow at an annual compound growth rate of 26%, reaching a market size of $7.2 billion by 2008.
In developed regions like Europe and America, users have already given high recognition to the SaaS model, and it has achieved good development. A survey report published by AMR Research in November 2005 showed that in the major vertical industries and different-sized enterprises in the United States, more than 78% of enterprises currently use or consider using SaaS services. Only 18% of enterprises temporarily have no plan to use SaaS.
Although Software as a Service (SaaS) is still a newly emerging thing in China, due to the very favorable growing soil domestically, it is currently receiving widespread attention in the industry. There are approximately 12 million SMEs in China, which is a very large consumer group for Software as a Service (SaaS). Due to issues such as limited IT budgets, lack of specialized technical support personnel, and long decision-making times, the informatization penetration rate of SMEs has always been relatively low. On the other hand, the flexible and rapid development characteristics of SMEs urgently require professional IT systems and services to help improve work efficiency, upgrade management quality, and reduce operating costs to enhance core competitiveness. Software as a Service (SaaS) is the best way to resolve these contradictions. Users can order corresponding application software services from service providers according to their application needs and adjust the used services according to changes in the enterprise, offering strong scalability and extensibility. Meanwhile, the professional maintenance and technical support required for these application services are handled by the professional staff of the service provider.
While customers gain huge benefits through the Software as a Service (SaaS) model, it also turns into a huge potential market for software vendors. Previously, users who could not afford software licensing fees or lacked the capability to configure specialized personnel have all become potential customers. Additionally, the Software as a Service model can help vendors enhance differentiated competitive advantages, reduce development and maintenance costs, accelerate the rhythm of product or service entry into the market, effectively lower marketing costs, change their own revenue model, and improve relationships with customers.
Whether for customers or vendors, Software as a Service (SaaS) has strong appeal and will bring a win-win situation for both customers and vendors.
iii. Differences between the SaaS model and the traditional software licensing model
SaaS Model Traditional Software Licensing Model
Regular payments for subscribed services One-time investment risk for purchasing software
Only simple PC devices needed Building complex IT systems yourself
Professional maintenance and services provided by vendors Need to cultivate your own professional IT maintenance team
Use at any place and time with Internet access Must use on fixed equipment
Software versions updated via the Internet Version update cycles are longer
iv. Customer Value Brought by the SaaS Model
The benefits of obtaining application services from professional service providers through the SaaS method are evident. Customers only need to use very simple PCs as terminal devices and do not need to purchase, build, or maintain infrastructure and application programs like in the traditional software licensing model. At the same time, when using software, customers can purchase the required software services according to their application scope and usage time, providing customers with more choices and higher flexibility.
Since all application software is deployed and maintained by the service provider, users do not need to configure specialized technical personnel themselves, and ordering services on demand can eliminate unnecessary services, significantly reducing the user's total cost of ownership and increasing the freedom of choice. Meanwhile, the service provider continuously updates and improves the deployed application software, so relative to the traditional software provision method, the software services used by users will have a faster product update cycle. All services provided through the SaaS method are used via the Internet, so as long as the user can access the Internet, they can use their services, unlike traditional software which must be used in the local network. These features allow users to focus on enhancing their core competitiveness.
4. Huge Value That the Jinsuanda Full-process E-commerce Platform Can Bring to Customers
The Jinsuanda Full-process E-commerce Platform is a one-stop work platform for users to conduct enterprise internal management and participate in various commercial activities. Users can complete various business activities such as enterprise internal management, sales, and procurement on this platform, strengthen business collaboration with external partners, improve overall operational efficiency, and reduce capital occupation rates.
Users can obtain more customer information through the information search function of the Jinsuanda Full-process E-commerce Platform from the Jinsuanda e-commerce website (Yixi Network) and manage this customer information directly through the Jinsuanda 9i software. They can also complete the entire transaction process of product sales through the e-commerce website and e-commerce tools (eTools), thereby improving the efficiency of the sales process and increasing sales volume.
Users can similarly obtain more distributor information through the Jinsuanda Full-process E-commerce Platform, manage these distributors, and conduct business collaboration to expand and smooth sales channels.
Through search and subscription methods, users can obtain more supply information from the Yixi Network and manage the supply information using Jinsuanda 9i, completing business collaboration with suppliers using e-commerce tools (eTools), optimizing the supply chain structure, and reducing procurement costs.
The Jinsuanda Full-process E-commerce Platform also provides users with a complete corporate display and product promotion marketing platform. Users can promptly release corporate information and product information on this platform, organize market activities, join virtual organizations such as communities, forums, and associations provided on the platform, and participate in various market activities organized by Jinsuanda for users, thereby achieving low-cost brand promotion and product marketing