Profile
Ceng Shirong is currently a professor at the National Jiaotong University, a professor of management at the U.S. East-West University, and the chief consultant for Success magazine. He specializes in research on the comparison of Chinese, American, and Japanese management, I Ching (Yijing) management, the comparison of Chinese and Western management thoughts, interpersonal relationships and communication, and the national characteristics and management of the Chinese people. According to surveys by the Minsheng Daily, Ceng Shirong is one of the most popular professors at Jiaotong University, and according to productivity center surveys, he is one of the top ten most popular speakers in the business community. Ceng Shirong has been invited to Singapore, Malaysia, Indonesia, Thailand, Hong Kong, and mainland China to give speeches on enterprise management, delivering over a thousand lectures with a style that is profound yet simple, full of wisdom, and penetrating.
Main Ideas
To achieve success in Chinese society, one must first understand the unique national characteristics of the Chinese people. From personal preparation before setting out, to the skillful use of interpersonal relationships, the principles of expanding social circles, self-control of emotions and willpower, to how to get along well with colleagues and maintain appropriate relations with superiors, these are all part of the essence of Chinese social culture over five thousand years, and are required courses for achieving success.
Professor Ceng Shirong can be considered a master among masters in Asia. He uses more than ten simple mnemonic-style归纳s to introduce ten key factors for the success of the Chinese people.
• Appearance Matters