Wella Corporation was founded in 1880 by German entrepreneur Mr. Franz Stroher. In 1931, he moved its headquarters to the current Darmstadt (Germany). After more than a century of development, it has spread all over the world today, with fifteen thousand excellent employees and annual sales of more than 3.4 billion euros (about RMB 32.693 billion), becoming a professional transnational corporation specializing in hairdressing salon dedicated products and also occupying a considerable share in the global retail market.