The meaning of trademark authorization - Trademark Authorization Network

Trademark authorization, also known as trademark licensing, refers to the process where the trademark registrant authorizes others to use their registered trademark by signing a trademark usage authorization contract. The authorized party conducts business activities as stipulated in the contract (usually producing or selling certain products or providing certain services) and pays corresponding fees - royalties - to the authorizer. Meanwhile, the authorizer provides guidance and assistance in areas such as personnel training, organizational design, and business management.