Xinhua News Agency, Dalian, Today (reporter Yi Zhang) - The withdrawal of the film "Curse of the Golden Flower" from this year's Hundred Flowers Awards competition reflects the undeniable fact that the influence of this domestically historic and once widely participated award by audiences has declined. At a forum held during the Golden Rooster and Hundred Flowers Film Festival, Kang Jianmin, the standing vice chairman of the China Film Association, stated that the organizing committee will reform the award evaluation methods to help the Hundred Flowers Awards, which have gradually distanced themselves from ordinary audiences, regain public support.