With the opening of the Beijing Paralympics, the sales of various licensed merchandise toys for the Paralympics also began to enter the "peak season." This is a display of the Paralympic mascot - "Fu Niu Le Le" in a licensed Paralympic merchandise store in Beijing.
Paralympic licensed commemorative goods are so popular among customers that they sell out as soon as they arrive.
Yesterday, sales staff at the Olympic licensed store in Dong'an Market told reporters that with the opening of the Paralympics, the Olympic licensed stores in major shopping malls in Beijing have started to stock Paralympic commemorative goods in batches, becoming a consumption hotspot for athletes and tourists from all over the world who come to Beijing.
The lively and cute Fu Niu Le Le plush toy, colorful sports wristbands, and red Paralympic baseball caps... Currently, the Paralympic goods on the market are mainly divided into four categories: badges, clothing, hats, and plush toys, totaling more than a hundred varieties. Among them, the limited-edition Paralympic emblem and mascot badges are highly sought after by customers, basically selling out as soon as they arrive. Sales of other types of Paralympic commemorative goods have also doubled.