[SALE] Perplexing mall promotional poster

The promotional poster designed by Harvey Nichols mall leaves me rather puzzled, as I'm not too familiar with this mall. Thus, I couldn't accurately guess the designer's intent from these three images. Why are all the images of cats on the poster (could the mall's logo be a cat)? It says there's a storewide 50% discount, but no product pictures are seen; instead, the images are all about fighting scenes (does this mean the mall sells sports and fitness related items)? If you have any different opinions, do remember to share them!