On August 27, with the opening of Kia Motors' 30th 4S store in China, the Sorento 2.5L diesel version by Kia Motors (China) officially launched in the Chinese market. The Run Tai Chongqing import Kia 4S exclusive dealership began accepting customer pre-orders. The Comfort model is priced at 222,800 yuan, while the Luxury model is priced at 239,800 yuan.
According to our reporter from Bayu Auto Network, Run Tai Company is currently the only Kia import 4S exclusive dealership in Chongqing. After the launch of the diesel version of the Sorento, Kia Motors (China) will also establish 4S stores in Changchun, Nanning, Qinghai, and other places, bringing the total number of 4S stores nationwide to 33. The growing strength of the distribution network allows the company to more easily understand market conditions, thereby enabling them to formulate more targeted strategies. The diesel version of the Sorento is a product of this background.