This summer, domestic films "rule the roost". The box office revenue of "Red Cliff" reached 320 million yuan. The low budget comedy film "Everything But the Girl" also achieved remarkable results. Moreover, the appearance of five domestic animated feature films has given audiences more choices.
According to media reports, the box office revenue of "Submarine: Super Submarine" in the first three days from June 1 to June 3 was claimed to reach RMB 2 million and approached RMB 3 million by the end of June; "The Land of Adventure" created a box office revenue of RMB 4 million in the first two days of June and broke through RMB 8 million after the Dragon Boat Festival holiday. Moreover, it was claimed that this movie was merely a re-edit of the original TV version and boasted an unprecedented high box office with super low investment; the box office revenue of "Chi Song Wei Long" neared RMB 1 million at the end of June.
At first glance, the progress made by domestic animated feature films in quantity and box office revenue in this summer season indeed makes people feel delighted. No wonder some people ask: Is the market of Chinese animated feature films now welcoming its spring and turning point?