Cosmetics are a must for us girls, and in Korea, there are many brands and prices of cosmetics. From high-end brands like OHUI, WHOO, HERA, and Sulwhasoo that can only be purchased at department store counters, to mid-range brands sold in cosmetic shops such as Laneige, Enprani, and Lacvert. There are also many affordable mid-to-low-end cosmetic brands that offer good quality at lower prices, such as MISSHA, THE FACE SHOP, and Etude. Tourists visiting Korea often buy these reasonably priced, practical cosmetics with good quality as gifts to bring back home.