"The Luzhou Laojiao Touqu Sealing Ceremony and New Packaging Launch Event" was carried out under the theme of "Passionate Moments, Witnessed by Us All."
Luzhou Laojiao Touqu is one of the oldest main brands under the Luzhou Laojiao group. Since its launch in 1955, Luzhou Laojiao Touqu has won the love of consumers with its quality of "ten-year-old cellar, good grain wine," and has been best-selling in China for over 50 years. In order to thank the vast number of consumers for their support and affection, Luzhou Laojiao Co., Ltd. has decided to launch a new packaging for Luzhou Laojiao Touqu, returning with a brand-new image to the consumers.
Relevant leaders of Luzhou Laojiao Co., Ltd. told reporters: "At the same time as the new packaging is launched, Luzhou Laojiao will seal 3,000 cases of Touqu. After being sealed for three years, it will be launched in 2011, returning the gratitude for the support and affection of the vast number of consumers over the past 50 years. Therefore, we chose August 8th, the opening day of the Beijing Olympics, to hold this sealing ceremony, allowing everyone to witness together this memorable passionate moment."
At the sealing ceremony, famous national wine evaluators from Luzhou Laojiao conducted an appraisal of the Luzhou Laojiao Touqu that was about to be sealed. The 3,000 cases of Luzhou Laojiao Touqu were immediately sealed with the current postmark of August 8, 2008, by the Luzhou City Post Office and then stored in the warehouse.