Not long ago, it was learned from China Alcoholic Drinks Industry Association that the "2009 China International Liquor Exposition" jointly sponsored by China Alcoholic Drinks Industry Association and the Office of Liquor Circulation Management of the Ministry of Commerce will be held in China International Exhibition Center, Beijing from July 3 to 5, 2009. The theme of the exposition focuses on brand and market.
Since 2006, China International Liquor Exposition has been held for two sessions consecutively, and has obtained extensive favorable reviews within the industry. With the theme of "brand enhancement, market promotion, technical exchange, internationalization", the 2009 China International Liquor Exposition is different from traditional food expositions and liquor & sugar fairs. Based on display and experience, through activities such as wine evaluation, release, discussion and exchange, etc., it realizes the goals of "brand enhancement" and "trade expansion", providing a platform for famous Chinese and foreign wines to spread brand culture, guide reasonable consumption, promote trade and technical exchange.
According to introduction, not only the exhibition area of the third Wine Expo has been increased, but also rich and colorful activities such as wine evaluation, release, discussion and fellowship, etc. will be held during the period to explore common subjects in the industry including guiding the "lower degree" and "healthy (rational)" of wine consumption, and under the circumstance that the "grain crisis" brings influence on wine production and consumption, guiding the saving and recyclable wine production. In addition, the "Wine Exposition" will also hold an "International Wine-making Equipment, Raw Materials and Packaging Exposition" with considerable scale to promote the exchange and improvement of production technology and management.