Jongno is a place that sells more Korean traditional stuff! Traditional stamps, colorful hanji (Korean paper) and fans, Korean souvenirs, traditional tea houses, and modernized hanboks (Korean traditional clothes), etc. In Insadong, you can find galleries showcasing works by famous artists, bookstores with ancient books, folk craft shops that embody the life wisdom of our ancestors, and antique shops. There are lots of fun things to explore****