"The crux of the problem is that some animation enterprises' leaders still do not pay enough attention to copyright protection. In fact, every link in the animation industry's industrial chain is connected by copyright," said Shi Shidong. Reporters discovered during interviews that China’s animation industry, which has yet to establish a profitable model, is becoming a tragedy of investment enthusiasm. "The living conditions of those small and medium-sized animation companies are extremely difficult," a senior official from a large domestic animation enterprise told reporters that a great number of small companies were subsisting on outsourcing work.