Jay Chou, who had just finished celebrating his record release on October 17, once again displayed his charm at the launch ceremony of the official website for the movie "Curse of the Golden Flower" on the 18th. He not only won a quick-answer contest against Zhang Yimou, resulting in Zhang having to rap "Double Knuckle" in Shaanxi dialect as punishment, but also received high praise from Zhang for the MV of the end-credit song "Chrysanthemum Terrace" that he directed himself.