With the development of marketing concepts, it is essential to formulate corresponding marketing strategies. By analyzing the historical development of marketing concepts in the context of the US economic market, we can observe four distinct stages of evolution. Carefully examining the developmental journey of marketing concepts in the US makes it easy to understand the rules for formulating corporate marketing strategies.
Product Orientation Stage
This stage occurred in the 19th century in American history. The market situation at the time was one of insufficient supply to meet demand. Production technology was limited, and production was much more difficult than sales. As long as you could produce something, you could definitely sell it. Production was the key, and marketing was not important.
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