Positioning of entrepreneurs

by lgcoca on 2008-07-01 18:37:05

The positioning of an entrepreneur should be clear from the very beginning.

What is entrepreneurship? Some people think that tossing out a few coins to start a business is entrepreneurship, which seems very simple. But this is far from my imagined entrepreneurship. The entrepreneurship I envisioned isn't about starting a business merely for money; it's like the difference between loving money and loving a career - they are different concepts. If you choose a career, you inevitably have to manage it. Therefore, the positioning of an entrepreneur is crucial. For example, in a large group or company, shareholders and general managers are different. Those who toss out a few coins to start a business are called shareholders, while those who truly manage and devote themselves to their beloved careers are called general managers.

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