Methods to Increase Website Traffic - Intermediate
Methods to Improve Website Traffic - Intermediate provided by the Agricultural URL Navigation
User-Centric Experience Optimization
Ensuring user authenticity is essential for sustaining the vitality of SNS sites. Without authenticity, how can there be social interaction or friendship? This is evidenced by many successful SNS sites such as Renren, Kaixin, and personal sites like AiJiJu. For example, Renren's predecessor was Xiaonei.com, which initially spread among students in various universities in Beijing through real-name authentication; Kaixin001 mainly relied on word-of-mouth among white-collar workers and MSN friend invitations, strictly requiring real names. Ajj doesn't need to be mentioned—it’s a model and exemplar of real-name dating sites where you cannot communicate with other users without verification.
On the other hand, considering privacy issues, starting with real-name registration may slow down the growth of users at first, but later, a large number of real-name members will become a primary factor attracting new users. Another point worth noting is that SNS topics should be targeted. Your users should be a specific group within internet users. There are various ways to categorize them, leveraging the clustering effect of the network to ensure that users with similar needs feel a sense of belonging and stickiness. Only by mobilizing user enthusiasm can you retain users.
Based on these two points, targeted promotion can then be carried out.
Promote based on different games. For instance, if your site has "Tantan Tang," promote it by posting on Tantan Tang forums. Experiment with promotional methods inside the game. There are articles about how to use Kaixin001's reposting feature for promotion. Find interesting posts to share on Kaixin, adding your website domain at the end of the post. These posts can go viral, generating a large number of external links. The success of this method depends on two premises: one, the content of the post must be novel and attractive; two, you must have many friends on Kaixin. According to observations, some people on Taobao sell such promotional accounts at high prices. However, this method is not recommended as it can only bring PV (page views) but has a low probability of bringing registered users.
1. Blog Promotion
This is something I saw on the Webmaster Information Forum. At the time, I thought it was really creative, even though it might exploit loopholes, it's indeed effective. Here's what that netizen discovered: "As long as they appear on these blog hosting platforms, their keyword rankings are quite high. And the webmaster created blogs on other platforms, linking them together, which increases the PR value of these pages." This could be considered an alternative SEO method for blogs. Applying for blogs is a skill, so observe others carefully.
2. Forum Promotion
The forum promotion mentioned here absolutely does not mean posting ads on every section of a forum or adding your website address to your signature and then spamming. That consumes energy and often yields poor results. Forum administrators can easily delete all your posts with a few clicks and ban your ID. Such actions have negative effects, much like spam emails. I once saw a more sophisticated method of promoting a website on a forum. It was a small site providing job hunting, employment, and learning materials. Their promoters turned the various articles from the site into clickable links, categorized them properly, and posted them on different forums. This way, they could help those in need while avoiding direct advertisements, leading to better promotional effects. If these materials are posted on forums that align with the site's positioning, they will surely attract many clicks. I recently opened a new site, check it out when you have time and help promote it for the webmaster. :)
Note: If your site is related to a specific field, find relevant forums. Use search engines frequently, such as Webmaster Forums.
3. Link Exchange
Text link exchange, image link exchange, and prominent position exchange on the homepage. It's best to exchange with websites with higher PR values.
4. Email Marketing Method
Permission-based email marketing differs from spam. Permission marketing has clear advantages over traditional marketing methods or unsolicited email marketing, such as reducing ad irritation for users, increasing the accuracy of potential customer targeting, enhancing customer relationships, and boosting brand loyalty. Depending on the form of the user email address resources used in permission-based email marketing, it can be divided into internal list email marketing and external list email marketing, or simply internal lists and external lists. Internal lists are usually referred to as mailing lists, which utilize the registered user data of websites for email marketing. Common forms include newsletters, member communications, and e-publications. External list email marketing uses professional service providers' user email addresses for email marketing, i.e., sending information to the service provider's users in the form of email advertisements. Permission-based email marketing is a relatively independent method within the system of online marketing techniques, which can be combined with other online marketing methods or used independently.
5. QQ Group Messaging
Use QQ group messaging software to broadcast website information. You can join dozens of QQ groups simultaneously, each with around 200 members, resulting in a significant total audience.
6. Viral Image Marketing
As mentioned at the beginning, this is a creative promotional method that can bring substantial traffic to a website in a short period. The initial impression of such images comes from signature pictures often seen on forums: a small cartoon character holding a sign displaying your IP address, operating system, and browser name. The displayed content is customizable. At the time, it just seemed fun, and no one thought of other uses. Later, I saw widely circulated New Year gold medals where you could write the name of the person you wanted to send it to, and it would appear on the medal in the picture. I thought it required advanced Photoshop skills, but later realized that you just needed to input text. Another example is banners on the Eiffel Tower, all part of this category. In passing, the most commonly used method in this category is watermarking uploaded images. Some early adopters of these methods gained a lot of clicks. I discovered some websites through these images, such as HAHA168 and PCPOP.
7. URL Navigation
Nowadays, there are countless URL navigation sites. If your site is listed on many of them, the effect can be quite good. You can directly apply.
8. Ad Exchange
You can exchange ads with websites that have comparable traffic or complementary content, which is also an excellent promotional method.
9. Bookmark Promotion
This is the best way to promote your website! Just recommend a couple of good articles from your site, and you'll find that the traffic coming from bookmarks is astonishing. Recommend some popular bookmarking sites: TianTian WangZhai, JiaJia WenZhai, RenRen WangZhai, Sina VIVI, Wo Zhai. Look at the many bookmarks and codes below the content pages on admin5.com. When recommending articles, focus on quality rather than quantity. Before using bookmarks, make sure to read the instructions to avoid being blacklisted for violating rules. Some people have learned this lesson the hard way. If possible, establishing cooperative relationships with these bookmarking sites is highly beneficial, significantly increasing daily traffic. Timing is crucial when recommending articles to bookmarks. Generally, choose a time just before peak internet usage to maximize visibility. During peak hours, your recommended article will receive more visits, potentially appearing on the popularity chart, which will result in astonishing traffic. If you recommend during peak hours, your article will quickly sink, reducing effectiveness. Based on my experience, the golden time for recommending articles to bookmarks is between 8:00 AM and 8:30 AM.
10. Search Engines
Yahoo
MSN
Baidu
You can submit applications.
11. Internet Cafe Promotion
Many people start using computers in internet cafes. If their first online experience includes browsing your website, the impression will be profound. How do you promote? If you have a good relationship with the cafe owner, ask them to set your website as the homepage for all the cafe's computers (usually, without administrative rights, it cannot be changed). If you don't know the owner, knowing the network administrator works too. First-time internet users often ask the administrator for help, inadvertently promoting your site.
12. Website Alliance
Website alliance: Through alliances, place informative ads on a large scale, allowing users to click based on effective click-throughs. Although simple, this method is widely recognized in the industry as an effective promotion strategy. Currently, CPM (cost per thousand impressions), CPC (cost per click), and CPA models exist.
13. Question-and-Answer Ads
Question-and-answer ads are a type of online advertisement that uses a question-and-answer format. Ad viewers must correctly answer the questions posed by the ad to truly view it, after which they earn income. Registered Passport members can earn income by answering question-and-answer ads. Additionally, Passport members can earn income by referring others to become Passport members (or Mei Ming Yang members). It's a win-win situation.