Dentyne Gum 3-Minute Online Marketing

Market competition is brutal and fierce. Don't underestimate products that are only a few yuan - even a slight slackening in marketing and promotion can result in heavy losses. In today's world where the Internet has already become an essential tool for people's daily lives and work, the battle for marketing physical products online has quietly begun. If you continue to merely describe product features without anything new or innovative, it might be better to stick with offline promotions for better results. As I always say, just adding ".com" to your business card doesn't mean you've successfully tapped into the Internet. In one of my earlier articles, "Youniverse Turns User Registration from Passive to Active," I discussed Pepsi's online marketing strategy, and those who are interested can take a look.

Now, let's see how Dentyne, the second largest gum brand in the US, uses the Internet to boost its business through commercial marketing. Please refer to the advertisement shown below: