First Decryption: Baidu "Youa" Builds a Separate C2C System

"We discovered that Taobao defeated eBay Ichibao not by competing for existing users, but by developing emerging users," said Li Mingyuan, General Manager of Baidu's E-commerce Division. He added that the number of Internet users is growing rapidly now, and online buyers and sellers are increasing simultaneously. However, in order to compete with Taobao, the C2C giant that has been around for 5 years, Baidu "Aiyoo" must have its own killer锏 (trump card/unique advantage).