"Google Ranking Techniques" Study Notes for a Total of Fifteen Lessons

Before others regarded me as an SEO, I had already been making money through the use of SEO techniques. The way to make money was not by providing services to others, but rather by collaborating with traditional enterprises using SEO, a networking marketing strategy that is very low cost and highly effective, to conduct trade (selling arts and crafts online). Here, I would like to share with you all my story before I started my own company.

When I was still in university, because I was constantly coming up with ideas for websites with friends and starting entrepreneurial ventures on my own, many job opportunities found me. Friends who were starting businesses sought me out, venture capitalists approached me, and good opportunities came knocking. Thus, I decided to leave university and become a freelance planner. While working part-time as a consultant for some of my friends' companies, I also studied various website profit models, researched e-commerce and internet marketing, and explored the integration of traditional and internet models, among other areas of personal interest, then applied these concepts in practice. The more I understood these aspects, the more I realized that internet marketing was the most crucial element in every link of the chain, because through internet marketing, one could collaborate with any enterprise. Utilizing internet marketing, one could start a business at low cost and minimal risk.

By chance, I encountered some exquisite arts and crafts from my hometown. I discovered that although these works of art were very beautiful, since the factory was a traditional enterprise, they did not understand marketing very well. Therefore, it was quite easy for me to negotiate a partnership with them. They provided me with products at the lowest price, and I handled the sales. Afterward, I spent a day creating a simple website, placed the arts and crafts online, and began promoting them using various internet marketing methods such as email marketing, BBS marketing, business information release, search engine registration, traditional media promotion, etc. The results were fairly good, with a consultation call coming in every two or three days.

At that time, every afternoon I would spend some time on a few famous foreign internet marketing research sites, then organize discussions and exchanges with friends who were interested in internet marketing online. By chance, I came across SEO and applied it to the arts and crafts website. Before long, the product site I created using free hosting space achieved good rankings on Google and other search engines. Afterward, I received several inquiries and phone calls and emails daily, and averaged several transactions per month, while I only needed to answer the phone and reply to emails. Production and shipping, and other costly matters, were none of my concern. Later, I collaborated with several other traditional enterprises in this manner, all of which were relatively successful.

On the internet, good methods should be shared with everyone, so I wrote an article titled "Experience Sharing on GOOGLE Rankings." In 2003, when I was helping my friend Gao Chunhui set up the Mobile Phone Home website in Beijing, the CEO of an office supplies company went through great lengths to find me and asked me to help improve his website's rankings. Thus, I took on my first SEO service client, and subsequently launched a Google ranking special section and service column on the E-commerce Guide website.

In October 2003, after spending a month in Shenzhen, I returned to Zhengzhou and happened to meet a few old friends. We then registered Zhengzhou Tongwang Information Technology Co., Ltd., specializing in internet marketing planning research and providing various enterprises with Google ranking and other internet marketing services.

From the very first day the company was officially established, we received no less than ten customer consultation calls daily. This made us deeply realize how vast China's SEO market was, yet our energy was limited, and we couldn't possibly handle so many clients. Thus, we simplified the complex SEO technology based on our practical experience, wrote it into easily understandable articles, and published them online to share with everyone. In 2004, China's SEO industry experienced significant development, and we were pleased about it.

By the end of 2004, more and more netizens suggested that we provide training, but we were too busy and didn't have enough energy to offer training to everyone. There were still many aspects of internet marketing that required our research team to delve deeper into. Only through continuous research could we advance internet marketing further and more concretely, allowing it to better assist everyone in making money.

Lesson One: What is Google Ranking Technology?

After years of practice and research, among the dozens of commonly used website promotion methods, Google search engine ranking is the most effective one. Because:

Google is the world's most widely used search engine;

The quality of traffic coming from search engines is very high, with most being your potential customers;

Once you achieve a good ranking on Google, it will continuously bring you customers every day;

Only if you learn Google ranking technology, it will work for you for free, and its effect is better than hiring ten salespeople;

Using Google ranking technology as a foundation, you can develop various low-cost, risk-free ways to make money...

Everyone knows that the rankings on the left side of Google are different from those on the left side of other search engines. With other search engines, you can buy good rankings by paying money. However, for Google, paying money can only buy you the sponsored ad spots on the left side; you cannot buy the rankings on the left side. This is because Google's left-side rankings are naturally generated results based on its unique algorithm. Google aims to provide users with high-quality search results.

Since the marketing effects of Google's left-side rankings are very good and have substantial commercial value, there are dedicated people engaged in researching Google and other search engine ranking technologies. This profession is briefly referred to as - SEO. SEO stands for search engine optimization in English, which means 搜索引擎优化 in Chinese. Those who work in this field are called search engine optimizers. The technology that search engine optimizers use to improve a website's ranking in Google is known as Google ranking technology. This book mainly teaches everyone how to learn this technology and how to use it to make money.

Lesson Two: A Way to Make Money Using Google Ranking Technology

1. Model Analysis

Currently, most SEOs in China make money using this model. Through this model, these SEOs can easily earn over ten thousand yuan per month. For general enterprise website optimization and ranking, service fees range approximately from 3000 to 20000 yuan. SEO technical service companies earn even more monthly, mostly over 100,000 yuan.

As long as you diligently study the forums in this book and actively participate in discussions in the VIP forum, within just one month, you can proficiently master SEO technology. Once you learn Google ranking technology, you need only provide SEO services to one client to receive a return of 6 to 40 times the investment.

Currently, over 90% of Chinese enterprise websites are in a semi-dead state. They are waiting for you to optimize them, improve their rankings on search engines, give them vitality, and enable them to genuinely help enterprises make money through the internet. With such a vast market, as long as you are serious, the customers will keep coming.

Now, we will share our years of experience with everyone:

2. Service Process:

Customer Consultation >> Analyze Customer Website >> Provide Quotation >> Sign Contract >> Receive Advance Payment >> Start Service >> Achieve Results >> Collect Remaining Fees >> Maintain Rankings

For documents related to each step, please download them from the Google Ranking Materials Download Community.

3. Precautions:

1. Analyze Quotations: Analyze the marketing foundation of the website and reasonably judge the marketing effects that can be achieved through SEO strategies for the client's website. Consider things from the client's perspective and strive to bring them profits through the internet. Don't pursue rankings solely for the sake of rankings;

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This article comes from WebSEO(www.WebSEO.cn) Detailed reference: http://www.webseo.cn/Seo/Google/200809/22-471.html