Baidu and Xunquan Finance go online

On August 12, 2008, Baidu, the world's largest Chinese search engine, announced an alliance with Hexun.com (www.hexun.com), the leader in China’s financial networks, to jointly create the Baidu Finance channel. This collaboration aims to provide users with a more comprehensive "search + portal" integrated financial information service capability.

(Original from Hexun Finance)

According to the strategic cooperation agreement reached between Baidu and Hexun, after the alliance, the Baidu Finance channel will adopt a joint brand: Baidu-Hexun Finance Network. The existing domains of Baidu Finance (including stock.baidu.com, finance.baidu.com, and caijing.baidu.com) will remain unchanged. The editorial team of about 20 members from Baidu Finance will be incorporated into Hexun's human resources management system. Meanwhile, Hexun will also invest a larger scale of professional editorial forces based on Baidu's existing editorial team to operate the Baidu-Hexun Finance channel. The backend's most core data retrieval system and news clustering system of Baidu-Hexun Finance Network will be managed by a top-notch joint technical team from both Baidu and Hexun.

(Original from Hexun Finance)

Since obtaining a valuable news license at the beginning of 2007, Baidu has started to provide "search + portal" integrated information services for internet users and has piloted this in the financial information field. After just one year of trial, with limited investment, the traffic of Baidu Finance channel has already jumped to the top five in China, fully proving the correctness of this model's direction. The cooperation between Baidu and Hexun also signifies that "search + portal" is entering a large-scale operation phase, which will open up a new situation in the domestic financial information service field.

Hexun is a financial website that possesses both a news license and securities consulting qualifications. Since its establishment, it has had a history of 12 years, consistently earning widespread respect in the financial sector for its professional, authoritative, and timely financial information reporting and services, and owning the largest scale of financial user groups. At the beginning of 2008, Hexun won the favor of Thomson Reuters, the world's largest financial services company, due to its influence in the Chinese market. Currently, Thomson Reuters is Hexun's second-largest shareholder. This cooperation with Baidu marks Hexun's first large-scale move after Thomson Reuters' investment, indicating that Hexun's development will comprehensively accelerate.

(Original from Hexun Finance)