Department stores learn about Korean college students' fashion

The area around Sinchon is home to several universities including Yonsei University, Ewha Womans University, and Sogang University, creating a unique cultural atmosphere centered around college students. Naturally, the main customers of Sinchon's Migliore are university students. The variety of goods here is extensive, the prices are reasonable, and the place brims with the energy and vitality of young people, making it a great spot to understand the fashion sensibilities of Korean college students.