2008 Top 100 Brands - Google Enters the Top 10 for the First Time

In the 2008 brand value rankings, Coca-Cola has once again taken the top spot. The top 10 are roughly the same as in 2007, with the exception of Google making its first appearance in 10th place. Among the top 100 brands, seven are new entrants, including H&M from Sweden, which debuted at an impressive 22nd place.