Not long ago, the Guangzhou Footwear Chamber of Commerce initiated its electronic commerce platform (http://www.cfa020.org), officially entering into the e-commerce sector and sounding the clarion call for advancing towards informatization in the footwear industry. This is an e-commerce flagship for the footwear industry jointly built by the Guangzhou Footwear Chamber of Commerce and Aixiu Network (http://cn.ishoesclub.com). It integrates physical presence with online networks and will greatly promote informatization in Guangzhou's footwear industry and even the entire footwear industry.