On November 16, 2006 at the Shanghai International Travel Fair, the key project of the National Golden Tourism Project "china.travel China Tourism Network" was officially launched. Mr. Gu Chaoxi, Vice President of the China National Tourism Administration, Mr. Donald Duck, President and CEO of the Pacific Asia Travel Association (PATA), Mr. Liu Kezhi, Director of the Department of International Liaison and Promotion of the China National Tourism Administration, and Mr. Lin Mingzhong, President and CEO of Beijing Jinlv Yatu Company, the operator of china.travel, attended and jointly launched the online operation of china.travel.
China.travel is the portal website of China's National Golden Tourism Project, and it is the second country in the world to launch .travel after Canada. China.travel is responsible for the construction and operation of the public information network system and business service network system of China tourism. It is the main platform of China's tourism destination marketing system (DMS). The main domain names are www.china.travel and www.yahtour.com. The china.travel China Tourism Network is the "Overall Platform for China Tourism Network Marketing" created by the Golden Tourism Project to enhance the public service level of the tourism industry, improve the overall competitiveness of the industry, and broaden the international perspective of online marketing in the tourism industry. This platform owns four major network systems: China Tourism Network·Chinese Station, China Tourism Network·International Station, China Tourism Network·Peer Station, and China Tourism Network·Local Station (DMS-Destination Marketing System).