Authoritative data shows that the scale of our country's education and training industry is expanding at an annual rate of 30%. With the rapid development of our national economy, current residents' savings in our country have exceeded 13 trillion yuan, with 10% earmarked for expenditures on education and training. Thus, the potential market share of our country's education and training market reaches over one trillion yuan, making it a highly coveted lucrative sector.
The acceleration of knowledge updates, increasingly fierce employment competition, and rising occupational pressures are all forcing more and more people to enhance their social survival skills through education and training. In such a macro environment, the education and training industry has flourished, and various demands have become more urgent and specific. Now, competition in the education and training market has reached a fever pitch, and branding has become the only way for educational institutions to survive. Meanwhile, course personalization has become the ultimate competitive advantage for major institutions seeking to capture the market. Time waits for no one, and how to find students faster and better has become a crucial issue that educational institutions urgently need to resolve.