Pu'er tea is made from the fermentation of tea leaves produced in Yunnan, China. Like wine, the older it is, the more precious it becomes. Generally, green tea becomes undrinkable 1 to 2 years after production. However, Pu'er tea, which belongs to the category of fermented teas, becomes more fragrant with age. Newly made Pu'er tea has a taste similar to green tea, but the longer it is stored, the richer and more mellow its aroma becomes.
For this reason, Pu'er tea has become a cross-generational investment tool. The general manager of "Jiru Tea," the largest Pu'er tea operating company in Korea, said: "Some people专门腾出a room to store Pu'er tea for their daughters. Many people initially bought it for the purpose of tea tasting, but now there are more and more people who want to buy it as a long-term investment."
Recently, the rapid rise in the price of Pu'er tea has made it a new type of financial management tool. Pu'er tea produced before the 1980s, with prices ranging from hundreds to tens of millions of Korean won, as well as those produced in recent years, are all highly sought after in the market. Some people believe that the investment value of Pu'er tea far exceeds that of stocks or bonds.