In terms of keyword selection, don't just focus on popular keywords. Although these are searched frequently, the competition is fierce and users searching for popular keywords often lack a clear purpose. For example, with the popular keyword "gift," it's hard to define the user's intent—are they looking to buy gifts online or seeking information about the gift industry? The search engine doesn’t know. Therefore, keyword selection should adhere to the niche principle as much as possible; specialized and vertical keywords tend to be more effective.
Here are some suggested patterns for setting keywords:
- Keyword = Profession + Service
- Keyword = Region + Profession + Service
- Keyword = Profession + Product + Action
- Keyword = Region + Profession + Product + Action
The long-tail theory also affects external link SEO for websites. You shouldn't only focus on sites with high PR (PageRank) values but should also pay attention to sites that are more relevant to your content, even if their PR value is low. HTTP requests from links on professional websites have a higher possibility of converting into real users and exhibit higher stickiness.
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Long-tail Theory in Keyword Analysis:
Suppose there is an industry portal site for gifts. How do you measure its effectiveness? When most users input "gift" in the majority of search engines, it ranks first. If they input "gift group-buying" or "Xuzhou gift", and the site appears in a relatively forward position when continuously entering these related terms, then it can be considered effective.