Sindong is located by the Han River. There were villages named Sincheon and Sapingli, hence the name "Sindong". Sindong has a famous food street known as Sindong Food Street, where hundreds of shops are clustered, including many traditional Korean food stores. Sindong Food Street is called the "City of Korean Food that never sleeps". If you come to Seoul, be sure to visit Sindong Food Street to taste the delicious Korean cuisine.