The era of social media has arrived, with both individuals and businesses at the center of this age, as its masters. Integrated marketing communications through social media is inevitable. In the past half year or so, the concept of word-of-mouth marketing has been increasingly misdirected and abused by more and more marketing companies, which not only raises moral questions, but will also likely evolve into a trust crisis for Chinese forums and communities in the future. Therefore, Dafanet's timely comprehensive upgrade of its integrated marketing business in social media represents responsible development in line with trends for netizens and advertisers.