The shopping areas around Insadong and Samcheongdong exude a unique charm, distinctly different from the dazzling neon lights and countless street vendors of shopping districts like Namdaemun, Dongdaemun, and Myeongdong. With the disappearance of department stores and the rise of distinctive small shops, the traditional atmosphere here has become even more rich and elegant. When looking to purchase crafts or antiques, Insadong is naturally the first place that comes to mind, where one can find traces of Korean tradition. Wandering slowly through its alleys and side streets allows for a leisurely afternoon.
Shoppers know that most goods here are directly crafted by artisans or the shop owners themselves. Items such as tea sets, wooden masks, furniture, and various crafts are available for sale, all of which are authentic and of guaranteed quality.
A bit further north lies the ancient and refined Samcheongdong. Here, clothing boutiques and jewelry shops line the streets, many of them operated directly by designers. On the bustling main streets, European-style cafes, restaurants, and bars abound, offering a comfortable and romantic space for rest after shopping. While nearby large shopping centers also sell traditional souvenirs, a visit to the traditional cultural streets of Insadong and Samcheongdong will make your trip more perfect and meaningful.