Shinsegae Department Store

by visitseoul on 2008-09-03 10:25:51

Shindorim is located by the Han River. In the past, there were tribes here named "Sincheon" and "Sapyeong", hence the name "Shinsha-dong". When mentioning Shinsha-dong, one cannot fail to talk about its tree-lined avenue. The road section from the Hansoonrye Hanbok store and Obok Silk Store opposite the Modern High School in Hannam-dong to the J-Tower on Doosan Boulevard is flanked by lush green trees on both sides, bringing a lot of greenery to the bustling street, hence it is called the "tree-lined avenue". All kinds of delicious foods are available on both sides of the tree-lined avenue, attracting many company employees nearby. During lunchtime, restaurants of all sizes are always packed with customers. The tree-lined avenue is also the best street for leisurely strolls. Especially in hot summer days, dense branches block the scorching sun, sending a refreshing coolness to passers-by under the trees. Women who like fashion and pursue avant-garde trends take this place as their consumption and shopping hub. Numerous exquisite and beautiful clothes on the tree-lined avenue attract groups of women to come, adding a touch of modern and avant-garde colors to the green and bustling Shinsha-dong Tree-lined Avenue. The Shinsha-dong Tree-lined Avenue is also full of romance and artistic sentiment. More than 30 galleries of various sizes gather here, building up the cultural wall of the Shinsha-dong Tree-lined Avenue. Therefore, this place is also known as the "Street of Galleries".