"Lotte World Duty Free" is located inside the Lotte Department Store, a large integrated leisure and entertainment complex. Next to Lotte Department Store is the "Lotte World" amusement park, which represents Korea. In the surrounding area, you can also find the "Lotte World Folk Museum," the "Lotte World Ice Rink," the "Lotte Mart Jamshil Branch," and the high-end accommodation facility "Lotte World Hotel," forming a comprehensive tourism and entertainment district that integrates sightseeing and shopping. On the 10th floor of the "Lotte Department Store Jamshil Branch," which is connected to Subway Line 2 Jamshil Station, is the "Lotte World Duty Free." The shop covers an area of 1294 pyeong (a traditional unit of measurement), which is smaller than the main store, but with all shops concentrated on one floor, the biggest advantage is being able to browse all products within a short time.