Issues in the home appliance industry

The data released by the Ministry of Information Industry shows that in 2005, the profit margin of China's home appliance industry was only 0.61%. Since 2002, the profit margin of China's home appliance industry has been declining year by year, and the industry has entered a long winter. Comparing 2005 with 2004, the cumulative growth of sales costs in the home appliance industry reached 21%, which is 1.5% higher than the growth rate of sales revenue, leaving very little profit. Reducing sales costs has become an inevitable trend for the development of the home appliance industry. Setting up online malls can help home appliance enterprises save a lot of human resources, material resources, and financial resources, in line with market rules.

The popularization of the Internet has changed many people's consumption habits. They are no longer willing to buy their favorite products in crowded shopping malls but prefer to purchase through the Internet. White-collar workers are representatives of these people. They generally have a fast-paced lifestyle, don't care much about the price of goods, but are more concerned about product quality and hope to buy what they need more conveniently online. Since most home appliances are technological products, currently, online home appliance stores mostly use a large amount of technical text combined with product images to introduce products. Professional technical jargon makes visitors browsing products in online stores feel confused, and they lose the desire to purchase. If the online home appliance store could provide "one-stop" service - that is, consumers can thoroughly understand the characteristics and value of products, place orders, and receive goods at home online, then consumers would flock to it. To deeply understand a product, there is no way around comprehensive and detailed exchanges between buyers and sellers. This can be achieved through real-time online communication functions.