Jay Chou, Wilber Pan and Angela Zhang shot a fashion advertisement for the environmental-friendly bags produced by the clothing brand they endorsed. The three advocated national environmental protection through their practical actions. On the shooting site, Jay Chou chose to take pictures with an environmental-friendly bag patterned with the design of national treasure panda. He also showed off his coolness. He introduced several energy-saving methods and advocated taking buses more often when going out. According to the staff on the advertisement shooting site, Jay Chou chose a black and white environmental-friendly bag among the environmental-friendly bags made of non-woven fabric, canvas and with various patterns on the shooting day.