A 21-year-old young woman discovered a market for pregnant women and within six years, captured 65% of the anti-radiation clothing market. As the daughter of an entrepreneur, Xu Taofang did not timidly wait to take over the family business; instead, she has set an example for the second generation of private enterprise entrepreneurs.
By Chu Yuewen
Among the female successors of private enterprises, Yang Huiyan of Country Garden may be the most well-known. However, just like Liu Yonghao's daughter Liu Chang and Zong Qinghou's daughter Zong Fuli, they still live under the shadow of their fathers and have yet to establish their own entrepreneurial images. In Shanghai, a 27-year-old "daughter of a distinguished family," Xu Taofang, has already found a new territory different from her father's. Her Shanghai Tianxiang Industry Co., Ltd. has developed and almost monopolized an entirely new market - the anti-radiation clothing market - in the past six years.