Microsoft is going to make Zune a culture.

Zune.net (http://www.zune.net) is also online now, and this will be the main site for Zune, with a lot of information being released from here. Of course, Microsoft is Microsoft after all — besides selling Zune players and Zune accessories, they will also sell music. That's inevitable! The key point is that Microsoft has other focuses as well. Microsoft aims to cultivate Zune into a full-fledged culture, rather than just a cold product.