Analysis of the Potential Value of Website Domain Names

★ The Value of Domain Name Suffixes

It is widely acknowledged that .com domain names are the most valuable, followed by .net and then .org. Generally speaking, if a .com domain can be sold for 10,000 yuan, the value of a .net domain would only be 1/10 or 1/20 of it, which is around 1,000 to 2,000 yuan. The domains provided in this Qin Ai event were not designed with the purpose of facilitating domain trading; hence they are CN domains (of course, cost was also a consideration). Personally, I hope everyone registers .com.cn domains because these are derived from .com and are easily recognizable internationally. However, due to the longer time these domains have been on the market, there are fewer available and good domain resources. In comparison, the resources for .cn domains are richer. Some friends participating in this event have registered some very nice four-character domains. My personal suggestion is: If you plan to use the domain long-term for yourself, you can register a .CN domain. In some Western European countries, the registration volume and usage rate of country-specific domains exceed that of COM domains, sometimes reaching over 80% market share.

★ The Value of Domain Name Prefixes

A good domain name prefix often brings more advantages, which is also the key point to consider when registering a domain name. A good domain name prefix can generally be considered from the following two aspects:

Domain Length: Generally, a domain name with three characters can be considered short, but such resources are already scarce and difficult to obtain. If a domain exceeds 15 characters, it basically has no value, even if it is a .COM suffix.

Domain Combination: Domain names are usually composed of English letters, hyphens, underscores, numbers, etc. To facilitate understanding and memory, you need to pay attention to their arrangement rules (AAA/ABA/888, etc.), syllable length (china, etc.), the interpretability of the domain name (chinanews - China News), popularity, trends (VCD - DVD), etc. These points are probably clear to everyone. Let me mention some things to note in domain combinations: If you must use a dash in your domain, it’s better to use a hyphen because on the keyboard, a hyphen does not require pressing SHIFT, and it is less likely to be overlooked. From an SEO perspective, the effect of a hyphen and an underscore is the same. If there is no special meaning, try not to mix numbers and letters unless you have a specific combination reason like B2B, etc. When registering English domain names, try to avoid words like "the", "ing", "and", etc., as these words are similar to "de" and "di" in Chinese, having no practical meaning and occupying the length of the domain name. If you're registering a pure numeric domain, including 8 and excluding 4 might be better. Consider local customs and traditions based on the website's promotion area and try to avoid them. If the content of the website is non-professional, aim for general terms. Try not to register domains that infringe on well-known global brands, as these are legally protected.

★ How to Find a Good Domain Name

In my article about "Detailed Domain Information Query Tools," I mentioned a Domaintools domain registration tool that provides intelligent domain combination functions. For example, if you want to register a Blog-related domain, you can input "Blog" in the domain query, and it will tell you that it cannot be registered. However, it will list domain combinations related to "Blog," allowing you to choose one you like from its list. However, the domains it provides are all combinations of English words. Of course, the Qin Ai blog has also introduced an article titled "How to Find Valuable Domains," where you can find more domain tools.

★ The Most Valuable Domains in the World

This is the result obtained from the domain value assessment website Dnscoop. You can also go to its website to evaluate domain values online. URLBUYERS can also assess domain values online, though it is relatively more complex. There is also another website value evaluation tool where you just need to input the domain.

Rank Site Value

1 yahoo.com $2,147,483,647.00

2 amazon.com $1,856,624,000.00

3 msn.com $1,819,550,000.00

4 google.com $1,687,460,000.00

5 wikipedia.org $1,495,936,000.00

6 adobe.com $1,494,075,000.00

7 hotmail.com $1,479,000,000.00

8 microsoft.com $1,347,060,000.00

9 bbc.co.uk $1,223,400,000.00

10 sina.com.cn $1,222,194,000.00

11 aol.com $1,217,966,000.00

12 myspace.com $1,212,120,000.00

13 com.com $1,208,906,000.00