Nowadays, online shopping is increasingly mature. eBay is a well-established online shopping platform with annual transaction volumes reaching tens of billions of US dollars. Domestically, Taobao is also at the height of its popularity, boasting millions of stores (it is said). Tencent’s Paipai.com is also gaining momentum. All these are online shopping platforms with promising development trends. Sites like Dangdang are also doing good business. Online shopping is becoming increasingly popular among Internet users. Against this backdrop, a new type of website—online store affiliate marketing websites—has emerged to meet the demand. Unlike traditional directory sites, these websites provide various promotional information platforms. Among them, YiTaobao is a more representative site. New type...