{The Chinese characters, which have been deprived of global cultural hegemony by the alphabet, challenge again}

Among the Chinese character fonts, the pictograms of the Beijing Olympic Games competition events are designed based on seal script. "Person" and "big" are easily recognizable, whether it is "compete" or "water", etc., all are presented through hidden patterns. The Paralympic symbols use bamboo slips style to outline the word "zhi". The basic patterns of the Beijing Olympics are mostly the result of imaginative design using Chinese characters as a medium.