1. Make educating users a corporate mission
The functions in Microsoft's products such as Windows, Word and Excel are rich, but consumers do not fully understand them. As a result, consumers spend a lot of time solving problems that have already been addressed by Microsoft products. Therefore, Ballmer should invest in this area to help users understand the functions of Microsoft products.
2. Don't completely hand over the technical strategy tasks to Oz
Ray Ozzie is indeed sensitive to the development trends of technology, but it is still Ballmer who truly understands what kind of user experience Microsoft hopes to bring to users in the next 10 years.
3. Open Microsoft as a research case to other business executives
It's not easy to run one of the largest companies in the world, so Ballmer should open Microsoft to CIOs and IT executives of other companies, allowing them to understand how Microsoft combines technology with business goals.