In order to develop Korea's computer game industry and improve the culture of computer games, Seoul Metropolitan Government for the first time held a cyber athlete competition in Seoul last year, which drew the attention of computer game fans all over the world. With the high popularity gained last year, this year from July 24 to 27, for four days, Seoul Metropolitan Government and JoongAng Ilbo will jointly hold the 'e-stars Seoul 2008' Continental Cup E-sports Competition in the Seoul Trade Exhibition Center. Top e-sports players from the East and West will compete with each other in this digital cultural celebration that draws global attention.