Microsoft China "Embedded"运动 decoded

"Last year, the revenue of Microsoft's embedded products department grew by 40%, while the growth rate in China was 170%. What does this mean?" On March 3, a reporter from our newspaper asked Kevin Dallas, the General Manager of Microsoft's Windows Embedded Division who was visiting China for the first time.

"From the perspective of the entire Microsoft Group, our division has brought profits to the group, allowing us to increase our investment in embedded software," Kevin replied, saying that indeed, in the past year, the number of licenses purchased for Microsoft's embedded product, Windows Embedded, "exceeded the total of the past nine years," making his department one of the fastest-growing departments in terms of revenue within the Microsoft Group.

On the same day, Microsoft's announcement corroborated Kevin's commitment to "increased investment." The company stated that its first Windows Embedded regional R&D center in Asia — the Microsoft Embedded Systems Development Center — had officially been established in Beijing. This is a significant move in Microsoft's global strategy for regional R&D centers and also an important component of the Windows Embedded division's $75 million global R&D investment plan for this fiscal year. Of equal importance, Microsoft has only set up two such embedded systems development centers globally, with the other located in Europe.