Revver has recently launched an initiative where, after obtaining user permission, for some original videos uploaded by individual users, Revver will automatically add a short advertisement. When other users finish watching or click on the ad, 50% of the advertising revenue will be distributed to the author of the video. Today, when bloggers can earn income through their content and even become professional bloggers, video creators will also have access to a new channel for monetization. Revver and others have already begun this process because user-generated content is a trend, but instability or lack of sufficient long-term motivation is indeed a big problem. At such times, tangible material exchanges may be quite effective.